The camera behind the cult fashion site The Sartorialist belongs to New York’s own Scott Schuman. Four years and hundreds of pictures since his first 2005 post featuring Robert E. Bryan (then Fashion Director at The New York Times Magazine), The Sartorialist has given rise to a new self-titled book showcasing Schuman’s favorite photographs from Stockholm to Paris to Milan and (of course) lots and lots of New York.
Schuman is often credited as being the sharp-eyed daddy of street fashion blogs (he literally became a photo-blogger after trading in his men’s fashion day job to spend time with his new daughter) and popularizing the now ubiquitous hybrid of on-the-street fashion documentation and blogging. The Sartorialist and its digitally democratic format has always indulged everyday fashionistas in the fantasy of being validated for style over high-priced fashion; and while Schuman does proselytize in favor of individual style and self-expression, as a fashion insider, he happily (and with PR savvy) snaps up plenty of celebs and fashion industry VIPs in his new book as well–sometimes at the expense of featuring any particularly exceptional style in the shot. As a whole though, Schuman’s ongoing passionate documentation of personal panache and those who love fashion continues to inspire and fascinate. As fashion photographer Mario Testino proclaims on the book’s jacket, The Sartorialist is “Obviously the place to be seen!”
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