Olive Allen “Welcome to the Metaverse”

Postmasters Gallery

poster for Olive Allen “Welcome to the Metaverse”
[Image: Olive Allen "Journey through space & time & data" (2022) NFT]

This event has ended.

Postmasters Gallery presents the first ever solo show of NFT art pioneer Olive Allen. Titled “Welcome to the Metaverse” and occupying all 4500 square feet of the gallery space, the exhibition spans sculpture, installation, video and NFT artworks.

“Welcome to the Metaverse” will deconstruct the emergence of how immersive experiences are reshaping 21st century life. Olive Allen has created several new large-scale projects that will transform the gallery into an experiential playground, works that question how digital experience can be translated into the real world, radically altering how we see and interact with art, and ultimately connect with cultural communities both on and offline.

Olive Allen is an artist with a greatly unconventional journey reflected in the theme and overall approach to the exhibition; she is moving away from a traditional white cube environment to create a video game-like journey for the viewer to become a part of the Metaverse. The exhibition reveals artist’s deep fascination with society and technology, and the future of this interaction. One of the less obvious underlying themes is the search for one’s own identity in the world that is so used to assigning labels and is quick to exclude those who don’t fit in the pre-assigned box.

Postmasters will be transformed into a veritable Metaverse kiosk, with products and brands tongue-and-cheekily critiquing the ways in which Web3 is being commodified. By looking at how the cyber-utopian ethos of Web3 and the Metaverse is merely a promise at this stage and still remains largely unrealized, Allen’s show attempts to develop a critical platform in which to analyze the emergence of new technologies. What the media of today may say about the cultures of tomorrow, the exhibition at Postmasters ultimately begs the question: Metaverse, but for whom?



from April 30, 2022 to May 28, 2022

Opening Reception on 2022-04-30 from 18:00 to 21:00


Olive Allen

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