Lisa Hoke “Attention Shoppers”
Pavel Zoubok Gallery
This event has ended.
Pavel Zoubok Gallery invites you to a solo exhibition of new sculptural work by LISA HOKE whose mixed-media constructions engage with corporate marketing strategies to explore our endless forms of consumption.
In her exhibition Attention Shoppers, LISA HOKE invites the eye to a smorgasbord of color and form sourced from the printed packaging that contains and advertises processed foods. Hoke’s decades-long exploration of domestic industrial materials, grouped in pulsing chromatic spectrums, now moves fluidly between high relief to freestanding sculpture and from monumental to intimate scale. The decidedly primary and high-keyed color palate provided to the artist by every aisle of every market in the country is a consequence of marketing studies designed to manipulate individual tastes and habits of consumption. Hoke’s exuberant compositions subvert this corporate maneuvering with signature tactics, challenging marketing preconceptions through the processes of Modernist abstraction and Postmodernist appropriation.
Media
Schedule
from May 28, 2015 to July 25, 2015
Opening Reception on 2015-05-28 from 18:00 to 20:00