Molly Woodward “Vernacular Typography − Letterforms in the Urban Environment”

Usagi NY

poster for Molly Woodward “Vernacular Typography − Letterforms in the Urban Environment”

This event has ended.

In October 2015, Usagi NY, Brooklyn, NY presents the first exhibition of Vernacular Typography by Molly Woodward. Vernacular Typography is a long term project with over 10,000 photographs depicting local lettering seen in our urban daily life, including storefronts, street signs, and building walls. This exhibition focuses on the part of her collection dedicated to New York City and other international urban cities where she has traveled, taking photographs. The artworks are selected and curated by the artist.

Although Vernacular Typography is deeply connected with each local culture and tradition, awareness of the topic has been raised all over the world, and the project attracts worldwide attention today. Thanks to virtual communication tools like Twitter and Instagram, the movement around the project has been expanding in an unexpected way. In an increasingly globalized world, the visual environments in many cities have become indistinguishably uniform and as a result, vernacular lettering is gradually vanishing.

Looking back at the disappearing found lettering in our urban life, the exhibition is an occasion to reconsider the visual identity of New York City and increase awareness of our rich cultural heritage, which we are unconsciously losing and is in danger of being lost altogether.

Vernacular Typography is fiscally sponsored by New York Foundation for the Arts.



from October 08, 2015 to November 07, 2015

Opening Reception on 2015-10-08 from 18:00 to 21:00


Molly Woodward

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