Elizabeth Gower “365 Rotations”
AC Institute
This event has ended.
365 Rotations is assembled from an extensive collection of multiple paper units (tea bag tags, bar codes, product labels, price stickers) retrieved from routine domestic consumption and ‘junk mail’ catalogs. Each piece is temporarily fixed into circular motifs, serving as symbols of 21st century material culture and affluence. The sheer volume and repetition of the discarded residue enables Gower to reconfigure the multiple symmetrical units, capitalizing on its inherent ‘decorative’ structures, in order to aestheticize the waste material.
Each of the 365 motifs are scattered over the wall in a constellation-like installation. From a distance it is contemplative and has a ‘classic beauty,’ but close proximity reveals the multiplicity of familiar household detritus. By cutting-up, sorting and re-arranging this daily barrage, Gower re-directs the congestion and formulaic structure of advertising into a quieter structure and content.
Media
Schedule
from October 16, 2014 to November 08, 2014
Opening Reception on 2014-10-16 from 18:00 to 20:00