Herring & Herring “Fit for Print”
Rooster Gallery
This event has ended.
Interested in creating a program with a broader dialogue between several areas of artistic intervention, Rooster Gallery is hosting for the first time an exhibition exclusively dedicated to fashion photography by one of New York’s most ground-breaking and innovative photography duos, Herring & Herring. This marks Herring & Herring’s first solo gallery show, featuring images from their brand new magazine “Fit for Print,” including a never before seen collaboration with Beyoncé.
Herring & Herring is a partnership between Dimitri Scheblanov (b. 1982, Rostov na Danu, Russia) and Jesper Carlsen (b. 1976, Naestved, Denmark) engaging in fashion photography and art direction. Scheblanov and Carlsen met in New York City in 2008 and immediately began working on editorial and commercial photography. The team’s photographic approach is based upon conceptual and aesthetic exploration. Their aim is to continuously push the boundaries of story telling through an ever-expanding visual vernacular.
In his 1967 "Système de la Mode", Roland Barthes identified three usual approaches in fashion photography: literal representation, romanticized representation and mockery. Herring & Herring’s method does not subscribe to these usual approaches, but instead creates an invented representation treating their subjects more like still lifes rather than moments caught on film. A common thread throughout the exhibit is masked identities. Bodily surfaces are literally painted, veiled, and subtly distorted. Figures metamorphose by projected light, bound and gagged by elaborate constraints. The body image is psychologically charged through symbolic contradictions. Surfaces are both retailed and abject, models appear casual but are in fact carefully constructed automatons. Misrepresentation and false characteristics collide. Herring & Herring expose emotions with the mask of a fool; what is unsaid but clearly seen. With every picture there are multiple conversations where subtexts are mined with precision.
Media
Schedule
from February 07, 2013 to March 03, 2013
Opening Reception on 2013-02-07 from 18:00 to 21:00