“Parallax ‘Art’ Fair New York 2013”
Prince George Ballroom
This event has ended.
Parallax ‘Art’ Fair is the first non-art fair. The third edition in New York will take place at The Prince George Ballroom. P(AF) makes a uniquely refreshing conceptual statement about subjectivity and the commoditization of taste, as well as raising questions about the role of the artist, art public and the way the industry functions. The event attracts around 200 artists from all over the world, presenting 2,000 to 3,000 pieces. The loose “mosaic” approach to curating P(AF) befits its irreverence for the anthropomorphic stiffness of traditional exhibitions and is conceptually in line with the event’s spirited accessibility. The art spans the spectrum in content and style due to the level playing field of P(AF)’s universal acceptance, and ensures that ‘established’ and ‘emerging’ artists are equally represented.
“The third edition of Parallax ‘Art’ Fair in New York takes place at the Prince George Ballroom between 11th -12th May. Uniquely, and ‘radically’, described as a non-art fair, the ‘event’ is conceived as a metaphor for highlighting alternative ideas about art objects and the way the art industry functions. It is a kind of frosted mirror into our own psychologies and storied-theories that influence how we look at objects. In this light, the project attempts to bring to the forefront, and question, the ‘modern’ role of the artist and its history. The unfolding of the ‘event’ is a narrative, with as many meta-narratives as there are exhibitors and visitors, and this New York edition will feature prominently in the first series of published papers on the project. At a time of massive practical transition for the arts in wake of the economic crisis, it is perhaps inevitable that the very intellectual core of how we create and look at ‘art’ will come under scrutiny in a practical way for the first time in over two millennia. It is this new “era” that Parallax ‘Art’ Fair attempts to explore, discuss and historically generate. And in this way, it is a ‘parasite’, feeding on and living off every art fair, exhibition and industry narrative that has created, and continues to create, our sense of modernity today.”
Media
Schedule
from May 11, 2013 to May 12, 2013
11am - 5pm