Reed + Rader “Cretaceous Returns”
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The MPS Fashion Photography Department at the School of Visual Arts (SVA) presents “Cretaceous Returns,” an exhibition of multimedia work by SVA alumni Pamela Reed and Matthew Rader, the genre-defying New York-based creative duo known as Reed + Rader. An experiment in modern technology applied to prehistoric environments.
According to the artists, “Cretaceous Returns is a peek into the prehistoric underbelly of dino-daddies Pamela Reed and Matthew Rader. The wonders of modern digital technology have made possible the chance to enter prehistoric environments with dinosaurs. When visitors enter the space we want them to take an adventure back to the dinosaur times and enter a tropical jungle filled with tall grass and foliage. There are multiple mediums that make up ‘Cretaceous Returns’: GIF animations showing different characters, a video of colorful dinosaurs dancing to dubstep, a side-scrolling video game-like adventure to explore and meet new friends, and an interactive chance to become a prehistoric beast.”
Reed + Rader produce innovative digital art that blends photography, video, animation, illustration, installation, and graphic and 3D design. Pamela Reed and Matthew Rader met while attending the Art Institute of Pittsburgh and furthered their education at the School of Visual Arts, where they earned a BFA in Photography in 2007, and at NYU’s Interactive Telecommunications Program. Their clients include V magazine, V Man, Dazed & Confused, AnOther Magazine, Muse, Pop, Vs., Tokion FACTORY, Vice, Motilo, Cut + Run, SSENSE, Cynthia Rowley, Ashleigh Verrier, Victoria’s Secret, and Beck’s Green Box Project.