"Freehand Jobs!" Exhibition
Pandemic Gallery
This event has ended.
There is an aesthetic union between art for arts sake and art for utilitarian purposes that appeals visually to the consumer and blurs the line between craft and business. Signage created by hand carries personality inside of its design and brings forward nostalgia in communities and a sense of respect for technical skills.
Once commonplace, hand-drawn signage added personality and flare to storefronts, main streets, and communities. Artists would painstakingly hand craft the lettering, using their favorite fonts, original and traditional alike. Creating beautiful type face to communicate a visual importance with their subject.
Over time craftsman and artists have been losing jobs to the machines of mass-production. Towns across the United States blend together as corporate efficiency homogenizes distinct landscapes. Brand logos are mass-produced like the products they sell, from city to city and along roads in between, making repetitive branding seem normal.
Freehand Jobs brings together like minded artists to transform Pandemic gallery into a small town. Building with found and refuse materials, this group will work together to recreate different panoramas of a small, hand-made village. The show will emphasize the simple use of basic materials, hand-drawn signage, and original artwork. Visitors are invited to take a step away from the overwhelming streets of New York and walk into a new landscape, built by a community of artists making a living with their hands in this day and age. Ranging from sign painters, to illustrators, sculptors and more. Each artist will be using their skills to contribute a few pieces and help create an indoor landscape that is unique, and serves as a reminder of the beauty that the artist can provide to our communities.
Media
Schedule
from April 28, 2012 to May 20, 2012
Opening Reception on 2012-04-28 from 19:00 to 23:00