NYAB Event - SUPERFLEX "Flooded McDonald's"

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At Peter Blum Gallery (Chelsea)
Media: Film

SUPERFLEX is a Danish collective, founded in 1993 by Bjørnstjerne Christiansen, Jakob Fenger, and Rasmus Nielsen. The group has gained worldwide recognition for their projects that deal with such issues as financial and economic markets, democratic production conditions, self-organization, and environmentalism. SUPERFLEX bases their international projects on what they describe as “counter- economic strategies,” which aim to question power structures, agency and ownership by prodding at their limitations.

The exhibition Flooded McDonald’s comprises three of SUPERFLEX’s most recent film projects. In Flooded McDonald's (2009), the centerpiece of the show, a meticulously reconstructed true-to-life replica of the interior of a McDonald's restaurant gradually floods with water - no customers or staff are present. Slowly, the water level rises until eventually the space becomes completely submerged. The 21-minutes film is not a specific critique of McDonald’s or the workings of a multinational company, but instead examines the consequences of consumerism. While the film remains open to interpretation it touches on such issues as climate change and natural disasters.

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