"Polaroid: Instant Joy" Exhibition

A.M. Richard Fine Art

poster for "Polaroid: Instant Joy" Exhibition

This event has ended.

When Edwin Land introduced Polaroid Instant Film in 1947, he was unaware that he would anticipate two revolutions in photography. Firstly, the advent of instant photography, whereas both photographer (and human subject) could sample their image immediately; the second revolution was digital photography; images could also be seen instantly, but ironically, this less expensive alternative hastened the final demise of Polaroid.

What is the allure and fascination of the Polaroid? Beyond the sheer magic of seeing an image appear from nothingness; the prints could be remarkably rich, vibrant and resolute, rivaling and sometimes surpassing the finest silver or color prints. The Polaroid print was a living object; you shook it in the air or held it in the warmth of your armpit to accelerate development. With the sharing of the image and the subsequent marvel, taking a picture became an interactive experience.

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