"The Art and Technique of the American Commercial: The AICP Show at MoMA, 2009" Film Program
The Museum of Modern Art
This event has ended.
The Association of Independent Commercial Producers (AICP) is a national organization, headquartered in New York, of makers of commercials in various media. This seventeenth edition of the AICP’s annual program of award-winning commercials celebrates the collaborative craft involved in the making of small films of persuasion. It honors twenty-six categories, including visual style, performance, animation, and original music, in the best in advertising of the previous year, as judged by industry peer panels. The AICP Show demonstrates that informing, influencing, and selling may also be moving, surprising, and entertaining. Each year, The AICP Show is donated to MoMA’s archives.
[Image: Still from "Skittles 'Piñata'" television commercial]
Media
Schedule
from September 25, 2009 to September 26, 2009
Friday 4pm, Saturday 1:30pm