Paul Zelevansky "24 IDEAS ABOUT PICTURES" Book Launch
Printed Matter, Inc.
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While many books on visual culture have considered the educational, economic and social effects of print and electronic media, very few have drawn the reader inside the dynamic process of reading and interpreting images. Paul Zelevansky’s 24 IDEAS ABOUT PICTURES asks the reader to engage with the author in a self-reflective process. Within each idea, questions lead to speculations that lead to the observation of visible effects on the page. Utilizing a step-by-step structure in which each lesson builds on those that precede it, the publication considers what makes pictures--in collusion and competition with words--alternatively powerful and unreliable as representations of reality. 24 IDEAS ABOUT PICTURES incorporates an eclectic mix of examples with an emphasis on commonplace images (clip art, postcards, family snapshots, road signs, puzzles and games) whose stereotypical forms and meanings are so mundane as to recede into the background of daily life. Pictures look like us, flatter our assumptions and fuel the market in products and ideas, yet more fundamentally they are a form of currency that allows us to barter and exchange our beliefs, hopes and fears.
Media
Schedule
December 13, 2008 from 17:00 to 19:00