"idarg: Identidad Argentina | Argentinean Identity" Exhibition

AIGA

poster for "idarg: Identidad Argentina | Argentinean Identity" Exhibition

This event has ended.

From tango to Che Guevara, and from the gaucho to Evita, Argentine identity is a constantly evolving, complex concept. By developing an iconography that rebrands and represents the country’s historical events, art, geography, cuisine and traditions, Buenos Aires designers Hernán Berdichevsky and Gustavo Stecher of imagenHB have created a new symbolism for Argentina, presented in this exhibition and also explored in a line of clothing called Nobrand.

As the designers state: “We are communicators in uncertain times, when identity tends to get lost. Our goal is to communicate a national identity using an abstract vocabulary of beauty and synthesis that conveys a perception of Argentina’s history as well as its present.”

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Schedule

from June 12, 2008 to August 15, 2008

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